Agenda

08.00 - 12.00 MMA EXPERIENCE NEXT

08:00 - 09:00

REGISTRATION & BREAKFAST

09:00 - 09:15

Welcome and Opening Remarks

MELİS ERTEM

Regional Director, Turkey & MENA 

MMA

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NURCAN BIÇAKÇI ARCAN

Regional Marketing Director, Middle East, Turkey and Eastern Europe

SAS

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09:15 - 09:45

Future of Marketing with Data

VAS BAKOPOULOS

SVP- Head of Research & Measurement,

MMA Global

Overseing multi-million dollar programs and cutting edge research in areas of attribution, ad effectiveness, viewability and Fraud.Rethinking the world of marketing measurement and attribution, Vas is in charge of the largest Global Trade Association on Mobile, MMA's Research & Insights. In his session Vas will show us a new way of rethinking marketing measurement, attribution and data strategies.

09:45 - 10:15

Customer Centric Digital Channel Management in Aviation

CİHANGİR ÇETİNTIRNAK

Digital Channels and Growth Marketing Manager,

Pegasus Airlines

10:15 - 10:35

COFFEE BREAK

10:35- 11:15

 The Path Towards Optimizing Customer Journeys and Customer Experience in 2030

ANDREAS HEIZ

Director Customer Intelligence Solutions, SAS

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ALTAN ATABARUT

Head of Customer Advisory, Turkey & Central Asia,

SAS

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Organizations nowadays are going through digitalization processes. There are different reasons for this, however there are some that are common, such as not to be behind the competition. Sir Timothy Clark, CEO of Emirates Airlines once said that every organization is going through a digital transformation now, whether they know it or not. The key challenge is to avoid creation of a new silo, detached from the existing customer processes and data, as the only way to have the holistic view on customer journey is to connect two worlds, the digital and traditional. The presentation will focus on how SAS and its 360 Customer Intelligence solution, along with the decisioning platform help organization in introducing the hybrid marketing approach, where the online and offline data connects.

Relevant, personalized and seamless customer experiences across different devices and multiple channels can seem like a real challenge. This session will show you an easier way to tackle this problem – with machine learning algorithm that works in the background without you even noticing.

11:15 - 12:00

PANEL: Future of Customer

Comprimised of different industry CMOs, this session will focus on the core need of modern marketeers on connecting digital and physical worlds and marketeers' best practices.

ERDEM TOLON

Deputy General Manager

Kantar Media

KINA DEMİREL

Marketing Communications & CRM Director

Migros

NAZIM ERDOĞAN

CMO

Sahibinden.com

SABRİ İNCİ

Head of Cards Marketing

Yapı Kredi

12:00 - 12:10

Closing Remarks

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CHRIS BABAYODE

Managing Director, EMEA

MMA

12:10 - 14:00 C-SUITE WORKSHOP WITH LUNCH

12:10 - 13:00

Lunch

FERKO PERGOLA

13:00 - 14:00

C-Suite Workshop

FERKO HALL

ANDREAS HEIZ

Director Customer Intelligence Solutions, SAS

VAS BAKOPOULOS

SVP- Head of Research & Measurement,

MMA Global

ABOUT

MMA's mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers.

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